JHSF continues tradition of building and operating Brazil’s premier hotels

Although many of the socialist persuasion may not want to readily admit it, it is an economic truth that attracting the rich and powerful is one of the most surefire ways to create great economic prosperity for any given region. This is as true in the developing world as it is in the developed, with many cities throughout Latin America, which are located in otherwise third-world countries, quickly coming up to the level of global first cities, such as Los Angeles, New York and Dubai.

Jose Auriemo Neto is one of Brazil’s foremost real estate developers. Throughout his career, he has always understood that the way Brazil can become a developed country, on the level of Switzerland, Germany or the United States, is through attracting capital and using its natural resources and splendor to bring in the capital resources that will help it grow into a fully developed country.

To this end, Auriemo Neto has focused the activities of his company on building the most luxurious properties and facilities ever seen constructed in Brazil. This is a tradition that his father, Fabio Auriemo, started all the way back in the 1980’s, with the construction of Hotel Transmerica, a hotel that, to this day, is still considered one of the premier destinations in all of Latin America. The hotel is still owned and operated by JHSF Participacaoes, adding yet another premier property to its portfolio.

But Auriemo Neto has kept this tradition of building and operating the most luxurious hotel properties in the country alive. Through the recent acquisition of the Fasano hotel chain, JHSF Participacaoes as acquired the entirety of one of the most prominent hotel chains in the country of Brazil. This adds yet another feather in its already nicely adorned cap, giving it even more cachet and experience with running successful luxury hotel chains.

It’s no surprise that with the stellar leadership of Auriemo Neto, the company has grown from a firm worth just a few tens of millions of dollars to a publicly traded giant of the Brazilian development space, worth billions of dollars today.


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